Social Media Ads

Social Media Advertising · Paid Social Specialist

Paid Social Campaigns That Reach the Right Audience

Meta, LinkedIn, TikTok — audience-first strategy, data-driven execution.

I run paid social campaigns that balance reach, relevance, and ROI. Whether you're generating leads on LinkedIn, running direct-response on Meta, or building brand awareness on TikTok, I build campaigns around what your audience actually wants to see.

The Challenge

Is Your Business Missing Growth Opportunities?

Running social media ads without a strategy is the fastest way to burn budget. Poor audience targeting, generic creative, no proper testing framework — most campaigns underdeliver because they're not built to learn.

Every campaign I launch is built to generate data, not just results. The more we learn, the better the performance — and the better the creative, the lower the cost-per-result.

2.8×

Average ROAS across Meta and LinkedIn campaigns

60%

Average decrease in CPL after first 60 days

100+

Social campaigns managed across industries

My Process

How I Deliver Social Media Advertising Results

A clear, repeatable process that eliminates guesswork and gets measurable results.

01
🎯

Audience & Platform Strategy

Define your ideal customer profile, select the right platforms, and map the customer journey from first touch to conversion.

02
🎨

Creative & Campaign Build

Ad creative (copy + visuals), audience segmentation, campaign structure, and A/B testing framework — all set up before launch.

03
📈

Test, Learn & Scale

Weekly performance monitoring, creative refreshes, audience expansion, and scaling spend on what's working based on data, not guesswork.

Deliverables

What You Get

Meta Ads ManagementLinkedIn CampaignsTikTok AdsAd Creative StrategyAudience SegmentationRetargeting CampaignsPixel SetupWeekly Reports

Tools & Tech

My Stack for Social Media Advertising

Meta Ads ManagerLinkedIn Campaign ManagerTikTok AdsGoogle Tag ManagerCanva ProMeta PixelLinkedIn Insight TagTriple Whale

Case Studies

Real Results, Real Clients

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Social Media Advertising

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Social Media Advertising

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Social Media Advertising

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FAQ

Common Questions About Social Media Advertising

Which social platforms do you specialise in?+

Meta (Facebook + Instagram) and LinkedIn are my core platforms. I also run TikTok campaigns. Platform selection always depends on where your audience actually is.

Do you produce the ad creative yourself?+

I provide ad creative strategy, copy, and static visual assets. For video production, I work with your existing footage or brief a video partner — just let me know what you have available.

How do you measure campaign success?+

We define KPIs together upfront — CPL, ROAS, CPA, or reach depending on your goal. All campaigns are tracked through the native ad platform plus GA4 for cross-channel attribution.

How much ad spend do I need?+

Meta campaigns can start from $30/day with good results if targeting is tight. LinkedIn typically needs $50/day minimum due to higher CPCs. I'll recommend a starting budget based on your goals.

How often do you update the campaigns?+

I monitor daily and make adjustments weekly — bid optimisation, audience pruning, creative refresh, and budget reallocation. You get a monthly report plus access to a live dashboard.

Ready to Get Results with Social Media Advertising?

Let's talk about your goals and build a custom strategy for your business.

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