The Challenge
Is Your Business Missing Growth Opportunities?
Most Google Ads accounts are haemorrhaging money on irrelevant searches, broad match keywords, and poorly structured campaigns. The Google Ads interface encourages spending — not ROI.
I've audited accounts where 60%+ of spend was going to irrelevant queries. My first step is always stopping the bleeding, then building campaigns that actually perform.
4.2×
Average ROAS across managed accounts
40%
Average reduction in cost-per-lead within 90 days
£2M+
Ad spend managed across client accounts
My Process
How I Deliver Google Ads Results
A clear, repeatable process that eliminates guesswork and gets measurable results.
Account Audit & Strategy
Deep audit of your existing account (or competitor analysis if starting fresh). Identify wasted spend, keyword gaps, and opportunity areas.
Campaign Build & Launch
Structured campaigns with tightly themed ad groups, conversion-optimised ad copy, proper negative keyword lists, and audience targeting.
Ongoing Optimisation
Weekly bid adjustments, search term pruning, A/B testing of ads, landing page optimisation, and monthly performance reporting.
Deliverables
What You Get
Tools & Tech
My Stack for Google Ads
Related Services
Complete the Picture
Every service I offer works better together. Explore how they complement each other.
Case Studies
Real Results, Real Clients
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Describe the client challenge, your approach, and the measurable results you delivered.
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Read more →FAQ
Common Questions About Google Ads
What's the minimum ad budget you work with?+
I typically work with budgets of $1,500/month or more. Below that, the data cycle is too slow to optimise effectively. I'll tell you honestly if your budget fits your goals.
Do you charge a percentage of ad spend or a flat fee?+
I charge a flat monthly management fee — not a percentage of spend. This means my incentive is always your ROI, not your budget size.
How do I know the campaigns are working?+
You get full transparency: read-only access to your account, a Looker Studio dashboard, and a monthly report covering spend, conversions, CPA, and ROAS.
Can you take over an existing Google Ads account?+
Yes — I prefer it. Existing accounts have historical data I can use to accelerate optimisation. First step is always an audit to understand what's working and what isn't.
Do you manage YouTube Ads too?+
Yes — YouTube ads are part of my Google Ads offering, particularly for brand awareness and retargeting campaigns. Reach out if video is part of your strategy.